How Does SmartSight Address Your Streaming Business Challenges?
The SmartSight platform and associated streaming intelligence tools and techniques are designed to enable and enhance streaming service offerings supported by a wide variety of business models or contexts. Each example solution context below illustrates elements of the value that SmartSight brings to optimizing the consumer experience and business return for online video streaming services, through constant measurement, analysis and automated optimization of content, advertising, and delivery.
Live Low-latency Services
The potential for live streaming services to further displace the incumbent pay-tv base is brought into stark relief by the advances being made in reducing live stream delivery latency. Low Latency Distribution (LLD) is a banner term for two distinct components in OTT streaming. The first is the new container standard CMAF (Common Media Application Format), and the second is a trio of protocols that package this container format into video streams. These consist of Low Latency HLS (LL-HLS), Low Latency DASH (LL-DASH), and the High Efficiency Stream Protocol (HESP). Deployment of LLD for content owners, rights holders, and streaming services is something that can help differentiation, improve the user experience, reduce churn, and potentially increase subscription/advertising revenue.
But, like any aspect of improved streaming effectiveness, latency management requires continuous monitoring and incremental adjustment, enabled by a stream of critical real-time data. It is critical to understand the achieved latency at the viewer interface across all served device types and network topologies. Gathering this data stream directly from client player implementations is a critical strength of the SmartSight solution and direct latency measurement has become a new must-have as a part of your critical dashboard parameters.
Learn MoreWhat our Customers have to Say...
Fabio Lima, Product Manager, Telecine
CEO“SmartPlay has allowed us to mitigate last-mile bandwidth and infrastructure limitations to deliver better QoE to new and existing subscribers, manage our costs and improve margins”
John Cool, VP Digital Media Technologies
Business Advisor“MediaMelon provided invaluable insight into our ads to help identify and resolve ad errors. A particularly large problem was completely obscure before the integration with MediaMelon”
Edgar Ceron, CEO at Vívaro Digital
COO“Our clients can see a significant lift in the value of their delivery platform with a rich set of features available to solve operational and business challenges, with the features now becoming an integrated part of our overall service proposition.”
