OVP/Integrators

There continue to be many opportunities for integrators to help accelerate revenue and engagement for content owners by providing robust, end-to-end cloud-based video content management and distribution infrastructure for streaming video services. Such services help to eliminate the heavy lift involved in assembling and optimizing a complete workflow, while providing broad delivery options for web, mobile, OTT & Connected TV, and social media. Because video is the most engaging, engrossing, and enduring medium of our time, more options become available to more people, in more places, than ever before.

Data and analysis remains a vital fuel for these services and their clients businesses, and it’s attractive for established streaming intelligence services to be readily available. But there are special expectations of a measurement and analysis solution to be effectively integrated within a branded end-to-end video delivery platform. Special considerations include:

The option for white label branding of interface components and reporting.
Very comprehensive multi-tenancy user account regimes, with specific security firewalls between data resources for clients.
Feature flag options for product feature tiering between client accounts.
Full API level configuration of the platform for setup and operation.
Flexible business models and usage metering approaches that can be incorporated in client proposals.

MediaMelon has a highly effective and flexible approach to position its SmartSight streaming intelligence solutions in a powerful, white-labeled configuration to Online Video Publisher (OVP) partners of all types and sizes. The white-label approach offers the same rich analytics and anomaly detection as the standard product to video publishers using a custom integration within the OVP delivery platform - and substantially enhances the broad value proposition of the OVP service as a result.